Introduction
Welcome. These pages explain the tvbeat dashboard: what each tool is for, how to use it, and the habits that make the numbers easy to trust.
Two kinds of documentation
These pages describe the platform — the tools, and how they behave for everyone. Anything specific to your data — what each dimension means, how your metrics are calculated, which reports were built for you — lives in your own client documentation, reachable as Dataset docs from the ? menu in the dashboard.
Choose your path
| If you… | Start with |
|---|---|
| Are new to the dashboard | Your first 15 minutes, below |
| Want to answer a question about your data | Research |
| Monitor campaigns | Campaigns — and Booking a campaign if you book in the dashboard |
| Need data in a spreadsheet | Exporter |
| Administer your organisation's account | Administration |
| Are looking for a term | Glossary |
What the dashboard is for
tvbeat turns raw viewing and advertising events into numbers you can act on. Broadly you can:
- Watch how inventory and campaigns are performing — Home, Reports, Campaigns
- Ask questions of the data — Research, Ranker
- Take data elsewhere — Exporter
The tools
| Tool | Where | What it does |
|---|---|---|
| Home | Home | Headline numbers for the current month at a glance |
| Reports | Reports (labelled Inventory on some accounts) | Prepared dashboards, built for your team and refreshed for you |
| Campaigns | Campaigns | Delivery and pacing — and, where enabled, booking new campaigns |
| Audience manager | Audience | Build and store reusable audience definitions |
| Ranker | Audience | Find where an audience over- and under-indexes |
| Research | Tools | Ad-hoc querying, answered in real time |
| Exporter | Tools | Large extracts, prepared in the background |
Not every tool is switched on for every account, so your menu may be shorter than this list — and menu names themselves follow your setup, so a heading here may go by a different name on your screen.
Your first 15 minutes
- Sign in and bookmark your dashboard address. Signing in covers passwords and two-factor codes.
- Find your way around: the navigation bar, the dataset switch and your account menu. Finding your way around takes five minutes.
- Run one query in Research: pick a date range and a breakdown, press Submit. Most questions end up there.
- Open a report and choose Open in Research on any widget — the quickest route from "a number moved" to "why".
Already familiar with the dashboard? The FAQ collects the questions that come up most.
How these pages are written
- Words in bold are labels you'll see on screen; words in italics are values you can choose.
- "Your setup" means the configuration tvbeat has applied to your account. Menus, datasets, terminology and which features are switched on all follow it.
- The sidebar mirrors the dashboard's own menu, so you can find a page by where its tool lives on screen.
If something is missing or unclear, write to support@tvbeat.com.