Dimensions
A dimension is something you can filter by or break results down by. These are the ones available on TVNZ data, grouped by what they describe.
Campaign and booking
| Dimension | What it is |
|---|---|
| Advertisers | The company whose campaign is being booked |
| Agencies | The agency that booked the campaign |
| Campaigns | The campaign — the order booked and reported on by GAM |
| Line items | The line items within a campaign that decide how it is delivered — a line item in GAM |
| Creatives | The video asset that plays to the viewer, carrying the ad and its suitable audience or device |
| Commercial Types | The kind of line item the ad belongs to: Commercial, Sponsorship, Promo, Test or Filler |
| GAM Statuses | The line item's status in GAM |
| Priorities | The line item's priority in GAM; 1 is the highest |
| Salespersons | The TVNZ salesperson managing the relationship with the booking agency |
| Traffickers | The TVNZ trafficker responsible for keeping the campaign on track |
| Datasources | Which source the data came from: GAM, Linear and so on |
Content
| Dimension | What it is |
|---|---|
| Channels | The channel the break played out on |
| Content | What the break belongs to — a unique combination of channel, genre, programme, rating, sport and topic |
| Programs | The programme that defines the content |
| Genres | Groupings of content by shared style, theme, tone, subject or storytelling conventions |
| Ratings | The age rating of the creative |
| Sports | The sports category the content belongs to |
| Topics | The subjects, issues, themes, people, events or areas of interest the content is about |
Delivery
| Dimension | What it is |
|---|---|
| Break Positions | Where the break sits relative to the other breaks in its content |
| Positions In Break | Where the ad sits within its break relative to the other ads, counting from 1 |
| Milestones | How much of the ad was watched |
| Endpoints | The type of device the ad played on |
| Endpoint Details | A finer breakdown of endpoints |
| Endpoint Groups | Endpoints grouped into Big Screen, Mobile, Tablet or Desktop |
| Regions | The region of the viewer |
Audience
| Dimension | What it is |
|---|---|
| Primary Ages | The age of the main-profile viewer |
| Primary Genders | The gender of the main-profile viewer |
| Co-Viewing Ages | The age of the co-viewer watching alongside |
| Co-Viewing Genders | The gender of the co-viewer |
| In Target Audience | Whether the viewer falls inside the campaign's target audience — the demographic or audience segment the line item is aimed at. Use it to separate impressions delivered to people in the target audience from those outside it |
Special
| Dimension | What it is |
|---|---|
| Surefire Ads | All impressions belonging to the Surefire 2025 campaign |
Main profile and co-viewer
On TVNZ+ the main profile is the signed-in profile the ad was served to; a co-viewer is anyone else recorded as watching with them. The primary and co-viewing dimensions let you look at either, and they are what separate impacts from impressions — see Metrics.
Related
- Metrics — what these dimensions break down
- Where the TVNZ data comes from — sources and how often they update